2024.09.17

Realizing More Realistic Textile Textures: What the New Era of Apparel Marketing Pioneered by "Vision+" Looks Like

#Digital Fashion

#Apparel Industry

#Branding

#3DCG

#Textile

#Vision+

#GOOD VIBES ONLY

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In July 2024, GOOD VIBES ONLY INC., which provides DX services for the apparel industry, launched a new branding service utilizing digital fashion called "Vision+."

By combining 3DCG and live-action footage, this unique approach visually highlights the appeal of brands, achieving an impact that surpasses traditional advertising methods.

The apparel brand "Her lip to," led by creative director Haruna Kojima, has utilized Vision+ to achieve an astounding impression increase of up to 623%.

While cutting-edge technologies often generate buzz, many readers may wonder what exactly can be done and what the benefits are.

Therefore, this time, we spoke with Yuya Tao from GOOD VIBES ONLY INC. about Vision+'s development background, features, benefits, and future prospects.

PROFILE

Yuya Tao

Executive Officer, GOOD VIBES ONLY INC.

After graduating from a fashion vocational school, he worked in sales before moving to Tokyo. He has since experienced all roles except technical positions like designer and pattern maker, including MD and wholesale & direct store sales. He later joined GOOD VIBES ONLY INC.

Vision+ Born from Client Needs for Increased Sales

Vision+, provided by GOOD VIBES ONLY INC., is a service that creates new branding videos utilizing 3DCG and live-action video technologies previously used in films.