2025.07.11FRI
"Completely Different From the Metaverse Envisioned by Gaming Industry" – The Strategy & Vision of AGLET, a Hot Topic in Japan
Since 2020, Fashion Tech News has been reporting on the updates of the sneaker app 'Aglet' provided by Onlife. The articles "『AGLET』による、メタバースなコマース体験の実現へ" and "メタバースと実空間両方でスニーカーヘッズの交流が生まれる？『AGLET』" have been released since 2020. In May, the number of users in Japan surged, and at one time, the app was the most downloaded in the Japanese Apple Store. Furthermore, Aglet recently launched their physical sneaker 'Aglet One' which sold out in seconds. This time, we interviewed CEO Ryan Mullins about the reasons behind the rapid expansion of their user base.
Integrating NFTs Into Daily Life
The user base seems to have expanded rapidly, mainly on Twitter, in early May. How do you perceive this situation?
After announcing our first NFT, we gained 250,000 players in two days and achieved top position in the game app ranking on Japan’s App Store. It's been rather wild. Our active player count has reached 3.5 million and we are working on localizing and accommodating the Japanese language, planning to reach more people with our experience. We were always focused on Japan from the time of app launch, but until we announced our NFT, we did not achieve significant breakthrough. We had wanted to launch NFTs from the beginning.This article is for members only.
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