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2022.01.26
PHILOSOPHY

Bananatex®: Swiss Brand QWESTION's Fabric Made from Banana Fibers

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QWESTION is a bag brand established in 2008, based in Zurich, Switzerland, and Austria. Using fibers from the Philippine banana tree, abaca, they developed and offer Bananatex® as an alternative to the synthetic materials currently dominating the bag industry. Currently, Bananatex® has spun off from QWESTION and provides materials to companies such as H&M. We interviewed Hannes Schoenegger, the co-founder and current CEO, about the development process and production methods of Bananatex®.

Relentless Pursuit of Natural Fibers 

"In Tokyo, Los Angeles, and Paris, about 80% of the bags you see on the streets are made from plastic. Only around 7-8% of all plastics get recycled. This means the majority of plastics end up in undesirable places like landfills and oceans. We were searching for a better way to prevent worsening this situation. For us, the better way was to use textiles based on natural fibers," says Schoenegger. Since its inception, QWESTION has been producing and selling bags made from functional and timeless plant-based materials.

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