2024.04.15
The Industry Is Paying Close Attention to the German Leather Goods Brand 'Lutz Morris': The Inheritance of Craftsmanship & Support for People Behind Its Minimal Design
Germany, a world-leading industrial country known for its automobiles and general machinery, is highly rated for its practical and robust products. Now, the leather goods brand Lutz Morris is coming under the spotlight in the industry, reflecting this German product design craftsmanship in fashion.
The founder and designer, Tina Lutz, was born and raised in Germany, studied fashion in Paris, and built her career under 'Issey Miyake' in Tokyo. After that, she was engaged in design at 'CALVIN KLEIN' and 'BARNEYS NEW YORK' in New York. After spending 24 years in the United States, she now lives in Milan.
She returned to her roots in Germany to establish the 'Lutz Morris' brand in 2017, a bag collection focusing on handmade products with pure and minimalistic designs in small family-run workshops using ethical methods mindful of environmental responsibility.
Proudly choosing primarily German-made materials, 90% of the leather she uses is procured from tanneries within Germany. Her design approach, which considers functionality and ergonomics, is more of a 'product design' rather than that of a 'fashion designer', according to her.
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