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2025.08.28
PHILOSOPHY

From Pokémon Kimonos to Heian-Era Styles: MISAMARU Redefines the Freedom and Boundaries of the Kimono

#MISAMARU
#Kimono
#Neo-kimono
#Oshikatsu
#Street fashion
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The kimono is Japan's traditional attire. One brand, MISAMARU, is effortlessly weaving its potential into contemporary fashion.
Once worn by all Japanese people as daily attire, the kimono has now become a symbol of stylized beauty and formality.
In a mission to bring the kimono back to the streets, MISAMARU's items embody a uniquely free-spirited style. We sat down with the designer, Misamaru, to uncover the secrets behind her creations.
PROFILE
Misamaru
Misamaru

Designer of the Japanese-style brand "MISAMARU." Since her university days, she has drawn attention on social media for her unique style, customizing kimonos and integrating them into daily outfits, as well as for her handmade kimonos embroidered with Pokémon. Her publications include "フリースタイル着物コーデBOOK" (KADOKAWA). She is also an ambassador for the kimono-like brand "KUDEN." She launched MISAMARU in 2024.

The Curious Case of a 'Traditional Garment' That Isn't Everyday Wear

The hallmark of MISAMARU's apparel is its designs, which freely customize silhouettes and lengths while incorporating motifs from yukata, haori, montsuki, hakama, and even garments from the Heian period.
They also pair surprisingly well with Western-style items like skirts, leather boots, and silver accessories.
Short-length kimono and hakama pants. Image courtesy of Misamaru
Short-length kimono and hakama pants. Image courtesy of Misamaru
While each new release creates a huge buzz, designer Misamaru didn't originally set out to enter the fashion world.
"The first time kimonos first caught my eye was when I wore one for the Shichi-Go-San festival. It was so cute, and my childhood self desperately wanted to wear one. But I was shocked when my grandmother, who was a 'kitsukeshi' (kimono dresser), took me to a kimono shop.
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