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2025.07.04
PHILOSOPHY

Wacoal Presents "Wearable Art": The Secret Stories & Beauty Within the Embroidery of Salute Lingerie

#Salute
#lingerie
#embroidery
#Wacoal
#underwear brand
#innerwear
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With its delicate embroidery and distinctive worldview, Salute lingerie shines as a truly unique presence within the innerwear market. Wearing it, you'll feel as though you're draping yourself in a work of art.
Every time a new collection is released, Salute attracts attention for its creative designs that embody a unique theme and worldview. How exactly is this allure created? And what keeps so many enthusiastic fans captivated?
This time, we spoke to Sayaka Kojima, Salute Brand Manager at Wacoal Corp., to discover what makes Salute so irresistible.
PROFILE
Sayaka Kojima
Sayaka Kojima

Wacoal Corp.

Salute Brand Manager and Chief Designer

Joined in 2002, Born in Osaka Prefecture

Born in 1979: A Brand that Embodies "Dramatic Sexy"

Salute, a brand by Wacoal, is famous for its sexy and luxurious designs—so much so that it has developed a passionate fan base. Despite its modern vibe, Salute actually debuted in 1979.
"Salute was created in 1979 as a brand for engaging face-to-face with customers at Wacoal specialty stores, and began selling lingerie in 1983.
"Originally, we started with nightwear, but began offering lingerie in response to customer demand."
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