ZOZO NEXT's virtual human unit "Drip." In collaboration with Pinscreen, Inc., a US-based company, efforts were made to introduce virtual technology into the fashion sector, making it possible to generate high-quality virtual avatars at low cost.
In collaboration with the Japanese fashion brand HATRA, 3D data of the 2021 Autumn/Winter collection "Rapid Eye Movement" was created and worn by the virtual human Drip's Rino. This article introduces the background of this collaboration and its final images, including comments from HATRA designer Keisuke Nagami and ZOZO NEXT's Yuki Ikegami.
Expanding the Use of Virtual Humans
The "Drip" project aims to integrate virtual humans and virtual clothing into the fashion industry. It is particularly expected that virtual humans will be used in brand image visuals. According to Ikegami, using virtual humans can eliminate the need for model arrangements and location shooting, reducing both costs and time. Furthermore, 3DCG technology can create image visuals that are difficult to achieve in the real world, contributing to the expression of a brand's world.Share Article
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