2024.09.27
An Authentic Down Jacket Evolved for Japan's Urban Style! A Deep Dive into Canada Goose's "Jasper Parka"
If you’re investing in an expensive, authentic down jacket, you want one that’s not only warm but also versatile enough to wear for various styles and occasions.
"Canada Goose" offers the "Jasper Parka," a long-selling model that combines warmth for outdoor winter activities with a stylish design suitable for business attire.
Today, we’ll delve into this versatile down jacket.
Committed to "Made in Canada" Since its Founding in 1957
First, let’s explore the brand Canada Goose that created the Jasper Parka.
Its origins trace back to 1957 when Sam Tick established Metro Sports Wear in Toronto, Canada. Having immigrated from Poland, Sam utilized his experience as a cutter to manufacture wool vests, raincoats, and snowmobile wear for workers, supplying them to well-known North American brands.
The production of down wear began in earnest when Sam's son-in-law, David Rees, joined the company. In the 1970s, he founded a brand called SNOW GOOSE and developed equipment capable of filling large volumes of down, enhancing the production capacity for down wear. The company’s hooded down jackets were supplied to Canadian police, the Ministry of Environment, Canadian Rangers, researchers, and government officials.
In the 1980s, the "Expedition Parka" was developed for scientists conducting research at McMurdo Station in Antarctica, the coldest place on Earth. Known by the nickname "Big Red," this model, featuring high visibility in whiteout conditions due to its bright color, boasts excellent insulation and functional pockets, and is still favored by scientists in Antarctica today.
In 1982, climber Laurie Skreslet became the first Canadian to summit Everest, a feat supported by the brand’s down jacket.
A Brand Name Infused with Pride for its Homeland: Canada
In the early 2000s, David’s son, Danny Rees, joined the company and changed the brand name to Canada Goose, reflecting pride in their homeland and commitment to local production.Afterwards, the brand gained global recognition by appearing in Hollywood films like "The Day After Tomorrow" and "National Treasure."
Both films depict scenes of Earth in an ice age and the Arctic, illustrating how high-performance down jackets protected actors and crew from the extreme cold on set.
In 2016, the brand opened its first flagship stores in Toronto and New York, followed by Japan’s first flagship store in 2017.
Thus, it evolved from a cold weather gear manufacturer to a representative performance luxury brand of Canada.
So, what makes the down jackets produced by Canada Goose special?
From Materials to Country of Production: 4 Elements that Make Up Premium Down
Let’s start with the outer fabric known as "Arctic Tech."
This functional fabric developed exclusively by Canada Goose features a polyester and cotton blend with a Teflon finish.
The Teflon treatment, initially designed to coat metal or ceramic surfaces, makes Arctic Tech incredibly durable, capable of repelling harsh wind and rain while maintaining warmth for extended periods.
Since cotton is used, some fading may occur due to friction over time. However, this is not degradation, but rather a natural aging process unique to organic fibers, gaining character much like denim or leather products.
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