2024.04.30
Water-Repellent & Windproof Functions Available for Just over 10,000 Yen: The Capabilities of Marmot's 'GJ Jacket'
In today's world, where the price of almost everything is soaring, clothing is no exception. The standard outerwear for outdoor activities is also generally becoming more expensive, with high-performance models costing around 100,000 yen.
However, shells are now not only for the field, but also for daily wear in urban settings. To be frank, when it's for everyday use, you don't necessarily need such high specifications, but basic functionality, brand strength, and design are non-negotiable. Considering this, the 'GJ Jacket' from Marmot, available for just over 10,000 yen, shines brilliantly.
To discover the true appeal of the 'GJ Jacket,' we spoke with Yoshiaki Oyama, who is in charge of marketing at Marmot Japan.
PROFILE
Yoshiaki Oyama
Marketing Executive at Marmot Japan
Born in Yamaguchi Prefecture. Utilizing experience in video production, record labels, and fashion brands, he now handles marketing for sports and outdoor brands including Marmot.
The First Outdoor Wear to Use Gore-Tex
"Marmot is an outdoor brand established in 1971 by two students, Eric Reynolds and Dave Huntley, who were attending the University of California at the time. The brand name comes from the mountaineering club they started, called Marmot Club. Initially, they produced down wear and sleeping bags in the dormitory but later opened Marmot Mountain Works, a retail store for outdoor gear in Colorado in 1974."Share Article
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