2025.01.06
Workman "Inarem Premium Waterproof Cold Weather Coat" Sold Out Immediately Despite High Price
Previously, in the article published in this FASHION TECH NEWS titled "Repair-Tech Washable Fusion Down Hoodie," I shared the story that Workman has a '4,000 Yen Barrier.' It seems that at Workman, known for its overwhelmingly low prices, the tendency is that when the price exceeds 4,000 yen, customers find it harder to pick up the products.
This time, the "Inarem Premium Waterproof Cold Weather Coat" was introduced at a price significantly exceeding the "4,000-yen Barrier" at 7,800 yen, but it sold out early in its debut during the 2023 fall/winter season.
Now I will discuss this "Inarem Premium Waterproof Cold Weather Coat" with Yutaro Hagura, Chief Buyer of the 6th Product Development Department of WORKMAN Corporation, who was involved in its planning, and Koji Yamada, the official ambassador of Workman and co-developer of this product, to ask about the development story.
Now I will discuss this "Inarem Premium Waterproof Cold Weather Coat" with Yutaro Hagura, Chief Buyer of the 6th Product Development Department of WORKMAN Corporation, who was involved in its planning, and Koji Yamada, the official ambassador of Workman and co-developer of this product, to ask about the development story.
Reasons for Immediate Sell-Out Despite High Price
Koji Yamada (hereinafter, Yamada)The name "Inarem" in the product title refers to the waterproof and breathable material. Could you first tell us how "Inarem" was developed?
Share Article
RELATED ARTICLES
CONTACT
If you have any questions or enquiries, please enter your details in the form below.