2023.05.23

Plastic Umbrellas Transformed into Bags!? The "PLASTICITY" Brand that Should Disappear in 10 Years.

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Established in 2006, MONDO DESIGN co., ltd. sells bags and wallets made from recycled tires under its brand SEAL.

From its inception, SEAL has been actively involved in social contribution activities, including donating a portion of its sales to WWF Japan (Public Interest Incorporated Foundation World Wildlife Fund).

In 2020, they launched the "a brand that should disappear in 10 years" concept brand "PLASTICITY" in collaboration with creator Aki. Why should "PLASTICITY" be a brand that should disappear in 10 years?

We spoke with Hasegawa from Mondo Design to learn more about the inception, concept, product reception, and future prospects of PLASTICITY.

The Meaning of "A Brand that Should Disappear in 10 Years"

Tell us about the brand, "PLASTICITY."

"PLASTICITY is an upcycle brand that repurposes vinyl umbrellas, which are a plastic waste issue, into new products.

"PLASTICITY was developed jointly by our company and creator Aki. Aki launched the brand while attending a vocational school. Our company had the chance to see Aki's work and resonated with the idea of reusing vinyl umbrellas. We started commercializing and selling the products in 2020.