The Evolving Appeal of Vintage 'CONVERSE ADDICT'

CONVERSE ADDICT pushes the evolution of vintage by developing products based on classic models such as the Chuck Taylor and Jack Purcell heritage models, embracing their classical looks and silhouettes while incorporating high-performance materials. Let's delve into the core of its functionality and evolution.

The Motto: 'Pursue Functional Beauty Without Losing the Sense of Classic'

CONVERSE ADDICT, a high-end line inspired by the 100th anniversary of Converse's birth, was launched in October 2008, and continues to pass on the identity inherited over the years. Miho Takase, the creative director of CONVERSE ADDICT, explains:
 
"Since the brand's establishment, our concept has been to evolve vintage. Our intention is to create products that retain the beautiful looks of vintage shoes while ensuring comfort that cannot be experienced with deadstock, rather than replicating the original perfectly. One of our key points is to maintain the classic exterior while valuing the pursuit of functional beauty."
 
The word 'addict' was added to the brand name out of love for Converse.