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2021.11.03
PHILOSOPHY

Exploring Trends Among High School Girls Through Purikura Machines: The Study of "More-kan" Enhancements by FuRyu

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Purikura machines, which are always found in game centers, have remained a staple of youth culture since their debut in 1995. However, these machines have continuously evolved with the changing times.
In this exploration of cutting-edge research and development surrounding "More/Mori (盛れ/盛り, referring to enhancement and beautification software)," and the current state of purikura machines amid the rise of photo-editing apps and filter functions on social media, we speak with Natsumi Shiraishi from the Public Relations Department of FuRyu Corporation and Takayo Kanno from the Girls' Research Institute of the same company.

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