2024.04.17
At 55,000 JPY Each, Overseas Celebrities Are Hooked on the 'LED Light Therapy Face Mask' from CurrentBody.
In recent years, the market for at-home beauty devices has been growing rapidly worldwide.
The device capturing the attention of international celebrities and climbing in popularity, despite its high price of 55,000 yen, is the 'LED Light Therapy Face Mask,' from British beauty device brand, CurrentBody. Released in Japan in 2023, it has instantly generated buzz on social media.
Why do beauty-savvy international celebrities endorse it? How does LED work on the skin? I spoke with founder Laurence Newman to find out more.
PROFILE
Laurence Newman
Founder & CEO of CurrentBody
He leveraged his insights from running a clinic and more than 25 years in the beauty and aesthetics industry to establish the company in 2009. He is also a regular guest speaker at international medical conferences and beauty forums.
4 Benefits of Using the 'LED Mask'
When we think of LEDs, we think of light bulbs, but what benefits do they bring to the skin precisely?
LED stands for light-emitting diode, which produces light at various wavelengths. Short wavelengths give off violet to blues, while longer wavelengths give off orange to reds. Each of these color ranges has different features.The reason LED began to be known in the beauty and medical fields is thanks to NASA. They noticed the healing, muscle growth, and vision rehabilitation effects of LEDs and started using them to help astronauts dealing with muscle deterioration and fatigue under zero-gravity conditions.
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