Fashion Tech News symbol
2024.05.27

Eric Clapton Also Figures as an Owner of the Traditional Country Wear Brand CORDINGS

Copied to Clipboard
Long cherished by British gentlemen, the country wear brand "CORDINGS."
The brand is characterized by traditional British styles such as tweed jackets paired with corduroy trousers. This time, we interviewed Yasutake Hasegawa from Mashimo & Co., Ltd. about classic CORDINGS items and summer fashion.
"Starting with the history of the brand, the first store opened at 231 Strand, London, in 1839. It then moved to 19 Piccadilly, and in 1902, it was incorporated as 'J.C.Cording & Co Limited.' Over 120 years later, it continues to operate at the same location.
"The founder, 'John Charles Cording,' is regarded as a pioneer of British country wear."
A photo of J.C.Cording & Co Limited, believed to be from around 1877
A photo of J.C.Cording & Co Limited, believed to be from around 1877
The current CORDINGS store has been in the same location and building since 1902
The current CORDINGS store has been in the same location and building since 1902

The 5 Iconic Items of British Country Wear

Let's delve deeper into country wear. According to CORDINGS, five iconic items have established the style.
"These iconic items are the 'Covert Coat,' the 'Mackintosh,' the 'Tweed Jacket,' the 'Corduroy and Moleskin Trousers,' and the 'Tattersall Shirt.'
"It's said that CORDINGS was the first to create the 'Covert Coat,' named after dense brush or thicket serving as animal hideouts, traditionally worn by British nobility's guides on hunting expeditions. Later, it became a staple wool coat worn over dark business suits in Britain."
An old advertisement for the 'Covert Coat,' date unknown
An old advertisement for the 'Covert Coat,' date unknown
"Next, let's discuss the 'Mackintosh.' In the 1820s, Charles Mackintosh invented the world's first waterproof fabric, the Mackintosh cloth, giving rise to rubberized coats.
"This coat was revolutionary, taking Britain and Europe by storm. The Mackintosh cloth was used by CORDINGS to create these coats."
A 1910 advertisement featuring the 'Mackintosh'
A 1910 advertisement featuring the 'Mackintosh'
"Then there are the 'Tweed Jacket,' 'Corduroy and Moleskin Trousers,' and the 'Tattersall Shirt.' CORDINGS produces various tweed jackets, with classic versions featuring thick shoulder pads and a tapered waist silhouette.
"The corduroy and moleskin trousers use traditional fabrics from 'Brisbane Moss,' a British manufacturer. These trousers feature side adjusters instead of belt loops and often include a single hip pocket, a distinct detail of British trousers.
"Finally, the 'Tattersall Shirt' features a Windsor collar and collar stays to maintain shape. The upper back incorporates a 'split yoke,' using diagonally cut fabric to provide stretch and ease of movement.
"While there are many more details to the 5 iconic items, this provides a general overview."

ERIC CLAPTON Listed as One of the Owners

Throughout its over 180-year history, even during tough times such as the Great Depression and numerous wars, CORDINGS has steadfastly preserved its British heritage, collaborating with British factories and workshops to continuously create unique collections. In recent years, ERIC CLAPTON has joined as one of the owners. We will continue to hear more about this from Hasegawa.
"ERIC was the best customer for CORDINGS. We have had the pleasure of having him participate in management since 2003. ERIC has been deeply involved in the announcement of the 2003 ladies' series and the selection of new season tweeds, which is an essential element for the brand. As long as his schedule permits, he participates in CORDINGS's operations."
"ERIC CLAPTON"
"ERIC CLAPTON"
1 / 2 pages
Share Article
Copied to Clipboard