2023.10.11

Unraveling the Essence of Hair Created by Eugene Souleiman, Who Upends the Norms of Fashion

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A hairstyle is an integral piece in expressing a person's character. Especially in the world of fashion, where unique worldviews are conveyed visually, hairstyles are as important as clothes.

Eugene Souleiman, who is hailed as the "most original hairstylist" and who has long been active at the forefront of the fashion industry, describes hair as something that, "like giving breath, can even create another personality, a spiritual force."

Born in East London, he dropped out of art college in 1982 and entered beauty school. He then entered the industry as an assistant to legendary stylist Trevor Sorbie.

Adapting to a Brand's Creation & Deriving the Perfect Hairstyle

What catapulted Eugene Souleiman's name into the spotlight was the 1995 'JIL SANDER' campaign.

After that, he became known as a living legend, handling collaborations and runway hair for numerous campaigns, ranging from big houses like 'MAISON MARGIELA,' 'HERMES,' 'VIVIENNE WESTWOOD,' 'JUNYA WATANABE' to designer brands.