2023.10.30

The Intricate Fusion of Entertainment & Technology: Stylist Shinichi Mita Explores the Challenges & Possibilities

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As a stylist, Shinichi Mita works with a variety of media, from fashion magazines and advertisements to the latest technology-assisted artist costumes. He not only provides styling and direction but also actively presents his own works.

We interviewed Mita about fashion and technology, an area he feels is particularly challenging in recent times.

PROFILE

Shinichi Mita

He began his career as a stylist in 1997, moved to England in 1998, and returned to Japan in 2001.
Currently, he works with fashion magazines, advertisements, live performances, films, drama series, etc., providing styling and costume design. He also serves as the creative director for NF, led by Ichiro Yamaguchi of Sakanaction.
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The Difficulty of Merging Technology in the Entertainment Realm

Mita, as a stylist, you've been actively involved in various fashion tech initiatives. What activities have you been engaged in recently?

Lately, I've been feeling the difficulty of merging fashion with technology. I've been working on textile material development with Rhizomatiks, but at the end of the day, if we can't implement it into real clothing, it's meaningless.

While it's amazing that new textiles are being developed, the ultimate goal is for these ideas to be put to use in people's lives, and how they are specifically applied is important to us.