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2025.02.01

Approach to the 4 Major Skin Troubles in Men: The Power of the Evolved All-in-One Lotion "QUATTRO BOTANICO"

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Though many want to take care of their skin, lack of time can be a hurdle.
QUATTRO BOTANICO’s "Botanical Lotion & Aftershave S" serves as a beacon of hope for such men.
It identifies four factors that can make men look older, using unique anti-aging ingredients[1] to provide targeted care and improve the skin’s appearance.
Above all, it cleverly captures a man's heart by offering the convenience of completing all skincare with just this one product after washing the face. This time, we spoke with Saeko Sakai from Rebranding Japan, the company behind QUATTRO BOTANICO, about everything from its functionality to its origins.
PROFILE
Saeko Sakai
Saeko Sakai

Rebranding Japan
Director & Product Development Director

Fighting the 4 Major Skin Troubles in Men with 4 Plant Extracts

Could you start by telling us about the brand's origin?
"I wish there were more stylish adult men." To bring that sentiment to life, this men's skincare brand was born in Japan in 2014.
Initially, we released lotions and face washes through our official online shop and Amazon, followed by in-store sales at the men's cosmetic specialty store QUOMIST the following year. In 2017, we also began selling at Hankyu Men’s Tokyo.
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