2024.11.25

The Role of "Kawaii" in Robots: Cultural Sociologist Megan Catherine Rose

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#Fate of Kawaii

#Robot

#Technology

#LOVOT

#Tamagotchi

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Exploring the words and emotions of "kawaii" that surround us from the perspectives of researchers and creators in the feature "Feature: The Future of Kawaii."

The world of "kawaii" is deep, free, and open to various interpretations. This feature has also touched on the complex relationships between "cuteness" and themes like "innocence," "vulnerability," and even "discrimination."

This time, we spoke with cultural sociologist Dr. Megan Catherine Rose (referred to as Dr. Meg), who studies the well-being of minority groups, about the role of "kawaii" in robot technology.

Previous article here

"Kawaii" Has the Power to Change the World: Fashion Historian Masahito Inoue

PROFILE

Dr. Megan Catherine Rose (commonly referred to as Dr. Meg)

Born in Australia. Completed her Ph.D. at the University of New South Wales, Sydney.
Dr. Megan Catherine Rose is a cultural sociologist specializing in kawaii research. She works as a postdoc at the Vitalities Lab of the same university, exploring how art and culture affect human happiness. She has published numerous papers on kawaii culture, including subculture, games, toys, and robots. She co-curates art shows and writes for professional magazines and books on kawaii culture in Japan and Australia.

The "Kawaii" Culture Seen by Overseas Researchers

At the UK's "Hyper Japan" convention. Image courtesy of GLOBAL KAWAII Association

First, can you tell us about Dr. Meg's research?

My research theme revolves around how "marginalized" individuals who feel out of place by being different from others can live authentically. I explore the roles new technologies, such as robots, as well as art and culture, can play in this process.

I'm particularly interested in what it means for minorities, including those who identify as "queer" or "disabled," to have an autonomous culture. I employ a methodology called "action-oriented participatory research," advancing research collaboratively with the very people involved while engaging in activities in Sydney, Tokyo, and online.

Japan is especially significant as one of the key locations for my fieldwork. I'm also focusing on the self-expression of queer girls observed in Harajuku and Akihabara, as well as creating spaces where they can feel safe and comfortable.