2023.06.02

Gymnast Aiko Sugihara and PlayS Collaborate on High-Leg Absorbent Shorts: The Behind-the-Scenes of Azuki CEO's Pursuit of Absorbent Shorts Adoption

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Azuki Co., Ltd. is the company behind the absorbent shorts brand 'PlayS' tailored for athletes. The company is committed to developing high-performance absorbent shorts suitable for everyone from athletes to children, with a strong focus on addressing the menstruation-related problems of female athletes.

Beyond product development, Azuki Co., Ltd. has been actively hosting seminars and leading initiatives to encourage the widespread adoption of its absorbent shorts. This time, we spoke to representative Daisuke Sakagami about his mission.

PROFILE

Daisuke Sakagami

CEO of Azuki Co., Ltd.

Born in 1976 in Sakai City, Osaka Prefecture.

After graduating from Osaka University of Arts, he joined a television production company. He became independent at 25 and worked as a freelance director and scriptwriter. He set up Azuki Co., Ltd. in 2013, leading multiple endeavors beyond television, such as calligraphy.

Absorbent Shorts Born out of TV Production

Tell us about why your company turned its focus into absorbent shorts.

We established the company in 2013, and initially, we mainly produced television programs and videos. However, since 2021, we have entered the absorbent shorts business. The fields are completely different, but we essentially run both businesses.

The focus on absorbent shorts began during an interview with sports athletes. From the Olympic athletes we interviewed, we learned that menstruating during the Olympics was a stressful experience.