Making Absorbent Shorts More Accessible: Femtech Brand "Nagi"

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BLAST Inc.'s Femtech brand, "Nagi." Even before the word "Femtech" became widely known in Japan around 2020, they had already been introducing absorbent shorts to the domestic market.

Since its founding, Nagi has actively worked to place products in stores as well as selling through e-commerce, providing users with opportunities to interact with the products firsthand. Nagi recently launched the industry’s first try-on service, "Nagi home try on."

We spoke with the company's COO, Yuuri Shimojo, about this service and more about Nagi.

PROFILE

Yuuri Shimojo

After graduating from the Faculty of Political Science and Economics at Waseda University, Yuuri Shimojo joined Recruit Lifestyle (now Recruit) as a new graduate, where she was involved in business development and investment operations. She obtained a master’s degree in Business Law (specializing in Intellectual Property Law) from Hitotsubashi University Graduate School in March 2020. After leaving Recruit in July 2020, she joined BLAST Inc. following a period of freelance startup support. She has held her current position since August 2021.

Purchase Anytime, Anywhere

First, could you tell us about the overview of the "Nagi" brand?

Launched in May 2020 with the concept of "lingerie that liberates you," we developed shorts that incorporate multiple layers of materials with absorbent, waterproof, and deodorizing functions, making them usable on any day. Previously, products like liners were expected to be disposable, but we have crafted reusable products made in Japan.
When we started this business, terms like Femtech were not known in Japan. However, from the beginning, our mission was to empower Japanese women, running our business with the desire to offer diverse options regarding societal issues and physical concerns.

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